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The U.S. Patent and Trademark Office (USPTO) and Brazil's National Institute of Industrial Property (INPI), in conjunction with the U.S. Export Assistance Center, Greater Houston Partnership and Brazil-Texas Chamber of Commerce are holding a half day program to help U.S. businesses protect their intellectual property rights in Brazil and the United States. Experts from INPI and USPTO will share valuable information and strategies on how to acquire trademark and patent protection in the United States and in Brazil. The program is for companies of any size, from those contemplating entering the Brazil market to those with an established presence in Brazil. This program is part of the USPTO's continuing commitment to increase public awareness of the importance of intellectual property rights and the need to protect and enforce these rights in the global marketplace.

8:00 a.m.   Registration and Networking Breakfast
8:30 a.m.   Introduction and Welcome

8:40 a.m.   Session I. How to Protect Your Trademarks in the U.S. and in Brazil

- John Rodriguez, Attorney Advisor (Trademarks), Office of Policy & External Affairs, USPTO
- Silvia Rodrigues de Freitas, Deputy Director of Trademark, National Institute of Industrial Property

9:45 a.m.   Session II. How to Protect Your Patents in the U.S and in Brazil

- Marina Lamm, Patent Attorney, Office of Policy and External Affairs, USPTO
- Sérgio Bernardo, Deputy Head of the Division of Agrochemical Patents, National Institute of Industrial Property

11:00 a.m.  Coffee Break

11:15 a.m.   Session III. Technology Transfer Issues in Brazil;

- Marina Lamm, Patent Attorney, Office of Policy and External Affairs, USPTO
- Wellington Marcelo Silva da Cruz, Technology Contract Analyst, National Institute of Industrial Property

12:15 p.m.  Session IV. U.S. Export Assistance Center – Exporting your Products to Brazil

-Pam Plagens, Senior Trade Specialist, U.S. Commercial Service-Houston

12:30 p.m.  Closing Remarks


Registration: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=2QA0

Questions? Contact: Pam Plagens, 713-209-3106, Pam.plagens@trade.gov